For over 20 years we’ve been part of a quiet revolution. Around the world a growing movement of like-minded people – young and old, families and professionals – have made a choice. Standing over 10 million strong they are united in saying, we choose hybrid.
We choose expertise
Our hybrid story began in 1997 with the pioneering Prius. Famous for its environmentally friendly credentials, it inspired early buyers who could see the technology’s potential. Today, as proud hybrid leaders with over 20-years’ experience, our wide model range is not only one of the cleanest and most efficient available but stylish, responsive and flexible enough to complement over 10 million lives around the world.
We choose freedom
With eight distinctive models on offer, there are more reasons than ever to choose a Toyota Hybrid. Whether it’s an eye-catching crossover or compact to take on the city, a practical SUV for weekend adventures, or a comfortable cruiser for long-distance jobs – wherever life takes you, our hybrids can handle it.